Don't get stuck between A or B
CHOOSE OPTION C.
HOW CAN WE HELP?
If you have a challenge in your business—whether it's a clunky workflow, a new product idea, or a team that needs to rediscover their spark—we'll help you break it down, understand what's really going on and explore creative paths forward. We have over 30 years combined experience designing and building custom software for start-ups, schools and community organizations, small businesses, and large scale enterprises. Let's do cool things together! Get in touch here.
Check us out
WHO ARE WE?
CREATIVITY
Got a blank whiteboard? Perfect. We’ll fill it with wild ideas, colorful sketches, and just the right amount of organized chaos. Whether we’re solving problems or sparking something new, creativity fuels everything we do. Because at the end of the day, thinking outside the box is great—but we’d rather redesign the box entirely.
Dream on, dream on, dream on. Dream until the dream comes true.
Aerosmith
A COMMUNITY-BUILDING SOFTWARE AGENCY
option c.
I want a house with a crowded table, and a place by the fire for everyone.
The Highwomen
CHALLENGE
At Option C, we eat challenges for breakfast. We believe the best things happen when we push the limits, ask the tough questions, and get a little uncomfortable. Challenges don’t scare us—they inspire us. So... “challenge accepted!”
This is the climb. It's all uphill. But the view from the top is worth the while.
Miley Cyrus
CEO
I started my career at a small company called Apple Inc. Over the years, I have been a graphic designer, an Apple Genius, an IT nerd, and a product manager. But ultimately, I identify as a people person and an amateur comedian. My name is next to “class clown” in the dictionary.
I currently live in Nashville, TN where I live with my wife and 4 perfect cats. A few of my favorite things: singing, jigsaw puzzles, reading, record collecting, pools, and bowling with my custom red ball named, Ruby.
Amber Tatum
option c.
We created Option C so we can use our experience and passion to build stronger communities through digital tools.
Lindsay Hannon
President
I've worked as a software engineer my entire career but think of myself as a probem solving creative designer. I won't stop at solved. I need the solutions to look and feel satisfying. My favorite part of every project is discovering a simple path in a winding and convoluted problem space.​
I live in Bloomington, IN with my family of four. I make biscuits every Tuesday, complete an NYT Crossword every Sunday, and gripe about the window and lock controls in my car everyday.
Lindsay Hannon
CELEBRATION
Life’s too short not to celebrate. Big wins, small victories, or just making it through Monday—we find reasons to pop the confetti. After all, joy fuels creativity, connection, and success. So here’s to lifting each other up, clinking glasses (or coffee mugs), and never missing a chance to say, “You’re crushing it.”
Celebrate good times, come on!
Kool & The Gang
COLLABORATION
For us, teamwork isn’t just a buzzword- it’s our secret sauce. We believe great things happen when brains get together, ideas collide, and egos take a back seat. Collaboration is how we turn “what if?” into “we did it!” We listen, we share, we build each other up, and together, we don’t just get things done—we make magic happen.
Oh, I get by with a little help from my friends.
​
The Beatles
CARE
Simply put: we care. We care for our communities because strong, thriving communities build a stronger, thriving world. We care for others, leading with empathy and ensuring everyone feels seen, heard, and valued. Caring isn’t just what we do—it’s who we are.
Never gonna give you up. Never gonna let you down. Never gonna run around and desert you.
Rick Astley
