Services
Whether it's a clunky workflow, a new product idea, or a team that needs to rediscover their spark, we can help. If you have a challenge in your business, we'll help you break it down, understand what's really going on and explore creative paths forward.
We have over 30 years combined experience designing and building custom software for start-ups, schools and community organizations, small businesses, and large scale enterprises. Let's do cool things together! Book a free call here.

Discovery
We get to know your team and how things are working now so that we can help craft a vision for an ideal solution.
Team Workshops
User Research
Process Workflow
Market Research

Direction
Sometimes you need a thought partner to get from A to B. We're here to help you think, plan, and do.
Product Validation
Strategy
Roadmapping
Product Management

Design
Whether you just need fresh eyes on your current design or it’s time to start from scratch, we have you covered.
Wireframing
Prototyping
Style and Branding
UX Design and Audit

Development
We can put any plan into action. Once the vision is clear, we turn it into working software. We build secure solutions tailored to your workflows.
Web
Mobile
API & Integrations
Maintenance
Our Team

Amber Tatum
CEO
I started my career at a small company called Apple Inc. Over the years, I have been a graphic designer, an Apple Genius, an IT nerd, and a product manager. But ultimately, I identify as a people person and an amateur comedian. My name is next to “class clown” in the dictionary.
I currently live in Nashville, TN where I live with my wife and 4 perfect cats. A few of my favorite things: singing, jigsaw puzzles, reading, record collecting, pools, and bowling with my custom red ball named, Ruby.

Option C
A community building software agency

Lindsay Hannon
President
I've worked as a software engineer my entire career but think of myself as a probem solving creative designer. I won't stop at solved. I need the solutions to look and feel satisfying. My favorite part of every project is discovering a simple path in a winding and convoluted problem space.
I live in Bloomington, IN with my family of four. I bake bread every Monday, complete an NYT Crossword every Sunday, and gripe about the window and lock controls in my car everyday.





