Them's the Rules

This week we're exploring a cognitive bias called the Twaddle Tendency. Twadd-a-what? Let's get into it: twaddle, noun, /ˈtwäd(ə)l/ - trivial, feeble, silly, or tedious talk or writing Twaddle Tendency - The cognitive bias where people prefer impressive-sounding but meaningless content over clear, simple, and genuinely useful information. Examples in UX: #1 Pedantic Business-speak our first draft of the optionc.io website (jk, just go with it) The de-twaddled translation: we

The first concept in our "Them's the Rules" series is the UX law, Hick's Law. Let's look at what it is and how it applies in both UX and in life. Definition: The time it takes to make a decision increases with the number and complexity of choices.  Key principles: Every additional option slows down decision-making People get overwhelmed and may defer decisions entirely Great source: https://lawsofux.com/hicks-law/ Examples in UX: https://government.se/ This is Sweden's govern